Twitter Inc (NYSE:TWTR) revealed several plans today at its analyst day that apparently have reignited positive sentiment on the company on Wall Street. Perhaps the best thing management said was what they’re going to do about their user growth problem. This is the very issue that has concerned investors since Twitter’s very first earnings report as a public company.
Twitter to launch Instant Timeline
Twitter’s plan is to begin what it calls Instant Timeline. The point of the feature will give users plenty of interesting content even if they have not yet clicked to follow anyone. The goal of the Instant Timeline is to build a feed of tweets that focus on the types of content that new users actually want to see.
Gates Capital Management's ECF Value Funds have a fantastic track record. The funds (full-name Excess Cash Flow Value Funds), which invest in an event-driven equity and credit strategy, have produced a 12.6% annualised return over the past 26 years. The funds added 7.7% overall in the second half of 2022, outperforming the 3.4% return for Read More
One reason Twitter Inc (NYSE:TWTR) has problems attracting and keeping new users is because they find it difficult to understand and use. In order to build their feeds, they have to follow other accounts, but they have no idea which accounts to follow.
With Instant Timeline, Twitter hopes to give new users some ideas about which accounts they might be interested in following by showing them tweets from those accounts based on what the user might like. When new users sign up, they are shown a list of categories to choose from, and then Twitter will populate a feed for them based on the categories they choose, reports TechCrunch.
New Twitter Inc (NYSE:TWTR) users will also have the option to upload their contacts so that they can find their Twitter feeds. The micro-blogging platform then analyzes the accounts their contacts follow and uses that data to further distinguish the types of content the new user might be interested in.
Twitter to improve messaging feature
The micro-blogging platform also has plans to improve the experience for current users who are logged in. Twitter plans to make its messaging feature more functional, as CEO Dick Costolo said he believes a good, “viral” messaging feature is especially important to the company’s health in the long term.
One new feature is the ability to share a tweet privately. Also direct messaging will become easier when Twitter adds a button to share an existing tweet instantly to someone as a direct message.
Twitter tries to tap logged-out users
Twitter Inc (NYSE:TWTR) management also explained their plans to monetize logged-out users, which has been another big topic they’ve been talking out for some time. The company estimates that approximately 500 million people see tweets but are logged out when they read them. Costolo said that essentially, they want to give logged-out users more tweets to make the platform more valuable for them, thus hopefully convincing them to sign up so that they can be monetized.
Of course mobile is another hot topic in social networking, and Twitter plans to improve its mobile experience through its Fabric mobile development kit. The company also intends fo launch more apps like Vine