Marketing teams play a vital role in driving conversions for businesses. Conversions represent the moment when a potential customer takes a desired action, such as making a purchase or filling out a contact form. However, tracking and attributing conversions is equally important, as it allows marketing teams to measure the effectiveness of their efforts and optimize their strategies accordingly.

This article will dive into the key points that every marketer should focus on to filter the noise, and the tool to utilize in streamlining the tracking process.

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Focus On These KPIs

There are a variety of key performance indicators (KPIs) related to conversions themselves and other metrics that suggest the effectiveness of conversion efforts. The number of conversions is perhaps the most straightforward KPI, representing the total number of times that a desired action was taken on a website.

Tracking the number of conversions over time can help marketing teams understand how effective their campaigns are in driving action.

Conversion rate represents the percentage of website visitors who take the desired action. Tracking conversion rate over time can help marketing teams understand how well their website is optimized to convert visitors into customers.

Cost per conversion/acquisition is the amount of money that a business spends on marketing in order to drive one conversion or acquisition. Tracking cost per conversion over time can help marketing teams understand how efficient their campaigns are at driving results and can help them optimize their spending accordingly.

Bounce rate equals the percentage of website visitors who leave the website after viewing only one page. A high bounce rate can indicate that the website is not effectively engaging visitors and driving them to take action. By tracking bounce rate over time, marketing teams can identify areas of the website that may need to be optimized in order to reduce bounce rates and improve conversion rates.

Pages per visit is the average number of pages that a visitor views during a single session on a website. A higher number of pages per visit can indicate that visitors are more engaged with the website and are more likely to take action.

Hits on destination pages is a KPI that represents the number of times that visitors land on a specific page on the website, such as a product page or a contact form. Tracking hits on destination pages can help marketing teams understand which pages on the website are most effective at driving conversions and can help them optimize those pages accordingly.

Events, such as playing a video or downloading a piece of content, are actions that visitors take on a website that are not necessarily conversions, but are still indicative of engagement and interest. By tracking events over time, marketing teams can identify which pieces of content are most effective at engaging visitors and can optimize their content accordingly.

Automate Track And Sync Processes

To track these KPIs, marketing teams scour left and right for the most advanced platforms to help them monitor the actions of their consumers. This is where AnyTrack comes in. This robust platform empowers teams to instantly track and sync any conversion data source with the user's preferred analytics platforms (Google Analytics, Facebook Conversion API, Google Ads API, and more).

By combining conversion data across their marketing ecosystem, AnyTrack feeds their ad pixels and APIs with essential data to leverage the most powerful AI/ML available to ad agencies.

AnyTrack was built to provide performance marketers with the flexibility and agility needed to succeed in the fast-paced digital industry. With AnyTrack, conversion tracking is made easy through a simple but powerful tag that automatically tracks, attributes, and syncs all conversions across all marketing tools. The platform eliminates the need for coding skills, offers real-time validation, and provides instant setup.

Finally, AnyTrack automatically tracks events like outbound clicks and form submissions, detects offer links and forms, and auto-tags them for accurate funnel tracking and attribution. The setup process is seamless and compatible with any CMS, making it easy for users to start tracking conversions instantly.