The States With The Most Consumer Savvy Shoppers

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The States With The Most Consumer Savvy Shoppers

Have you ever wondered how many people clip coupons and use cash-back or rebate apps to save money? Well, Ibotta has the answer, and the numbers are staggering. They’ve tracked data for the past 5 years from 2016-2020, showing which states have saved the most money using the app, and also which have the most consumer savvy-shoppers.

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The States That Have Earned The Most Cash Back

Here are the rankings of the states that have earned the most cash back in the past 5 years. Data below shows the cash-back amount residents in each state have earned:

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  1. Florida - $72,666,574
  2. Texas - $70,823,896
  3. California - $58,568,887
  4. Ohio - $43,095785
  5. Pennsylvania - $39,537,895
  6. North Carolina -$35,268,274
  7. Georgia - $34,659,409
  8. Illinois - $33,749,148
  9. New York - $33,091,948
  10. Michigan - $30,619,987
  11. Virginia - $30,288,391
  12. Tennessee $23,334,857
  13. Wisconsin $20,548,185
  14. Missouri $20,234,190
  15. New Jersey $18,833,760
  16. Indiana $18,506,277
  17. Arizona $17,722,400
  18. South Carolina $17,009,703
  19. Colorado $15,853,566
  20. Washington $15,079,897

According to state population data combined with Ibotta’s data, most states average about 15% of their adult population using the app, which means that most states could save 6.5 times the amount of money they already have if more people used the app. For perspective, Florida has 18% of all adults using the app, meaning Floridans could have saved over $400 Million (instead of $72 Million) if everyone used the app.

The States With The Most Consumer Savvy Shoppers

Consumer Savvy Shoppers

Let’s drill down a bit further now to see the states with the most consumer savvy shoppers. 

Based on their data, here are the states where each user, on average, has saved the most money.

  1. Maine
  2. New Hampshire
  3. South Dakota
  4. Wisconsin
  5. Idaho
  6. Nebraska
  7. North Dakota
  8. Wyoming
  9. Ohio
  10. Arkansas
  11. Virginia
  12. Pennsylvania
  13. Iowa
  14. Michigan
  15. Minnesota
  16. Oklahoma
  17. North Carolina
  18. Colorado
  19. South Carolina
  20. Tennessee

Considering that some retailers have amazing cash back offers (we’ve seen upwards of 40% in some cases), and that some people only use Ibotta passively, residents in the top 20 states definitely know how to save money on their everyday purchases. Average users save about $20 a month using Ibotta, but many save $100+ per month using Ibotta.

Consumer Savvy Shoppers

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