Explore Soft Leadership to Combat COVID-19

Updated on

COVID-19 has thrown several challenges to humanity and the countries blaming China for not informing promptly about the virus in advance and accusing China of spreading the virus globally. The US accused the WHO of supporting China and covering up the late sharing of information by the Chinese government. These things remind us of the significance of soft leadership at this hour of the global crisis. In this regard, we will introduce and explore soft leadership to bring collaboration among the countries globally to combat the pandemic.

Get Our Activist Investing Case Study!

Get The Full Activist Investing Study In PDF

Q2 2020 hedge fund letters, conferences and more

What is Soft Leadership?

When you look at leaders like Booker T. Washington, Benjamin Franklin, Mahatma Gandhi, Martin Luther King, Mother Teresa, Mikhail Gorbachev, Dalai Lama, and Aung San Sui Kyi, there is a common thread connecting all of them―soft leadership. They are all soft leaders who silently performed and led the people to accomplish their dreams. They have character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contributed extensively toward society and made a difference in the lives of others.

I have coined a new concept 'Soft leadership' to overcome the drawbacks in the existing leadership styles. I have authored several books on ‘Soft Leadership’, published research papers and articles in eminent international journals and magazines. It is getting overwhelming response globally. Here is the description of soft leadership.

Various leadership researchers, experts, educators, writers, consultants, and practitioners in the leadership domain have pioneered specific styles and types of leadership. As a result, we have various styles and types in leadership, thus enriching the leadership domain. Similarly, soft leadership is another new concept to add value to the leadership literature.

Soft leadership is leading through soft skills and people skills. It blends soft skills, hard skills, and leadership. It emphasizes the significance of precious Human Resources. And it helps in managing the emotions, egos, and feelings of the people successfully. It focuses on the personality, attitude, and behavior of the people, and calls for making others feel more important. Finally, it is an integrative, participative, relationship, and behavioral leadership model adopting tools such as persuasion, negotiation, recognition, appreciation, motivation, and collaboration to accomplish the tasks effectively.

Soft leadership is neither a submissive leadership nor a lame-duck leadership but an assertive leadership where soft leaders adopt pleasing and polite communication to execute their tasks. It is a blend of courageous leadership, thought leadership, servant leadership, and inspirational leadership. Succinctly, soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an emphasis on soft skills. It is based on the right mindset, skillset, and toolset.

Leadership basically depends on three aspects-how you communicate with others; how you make decisions; and how you take action. When you can execute these three activities effectively you become a successful leader. However, to excel as a soft leader, you must communicate with an emphasis on soft skills; make decisions by blending your head, heart, gut and intuition; and take action keeping the ground realities and goals in your view without compromising task-orientation. There are 11 Cs that constitute soft leadership. They are character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration and contribution. It is highly challenging for people to cultivate these 11 characteristics. However, if people possess more than 6 traits they get into the fold of soft leadership. Here is the diagram (Figure 1) connecting 11 C’s that collectively constitute soft leadership.

Soft Leadership

Figure 1 The Eleven Cs of Soft Leadership

An Ideal Leadership for the Digital Era

Soft leadership is the best fit for the digital age. It helps lead knowledge workers effectively. Previously there were more manual workers who needed various leadership styles. However, in the present rapidly changing digital scenario, the knowledge workers need a different leadership style—soft leadership style. The knowledge workers are ambitious, intelligent and tech-savvy. They have totally different expectations and aspirations than their predecessors. They have an advanced mindset, toolset, and skillset gained through unique professional experiences. Soft leadership is the ideal fit for their needs.

Currently, the employees are more diverse than ever, and this offers opportunities and threats. Opportunities include creativity and innovation to improve products and services; and threats include looking at differences, not similarities. Hence, we must convert this threat into an opportunity by celebrating diversity in the workplace. It also calls for a unique leadership style that brings employees into one common platform to achieve the organizational goals and objectives.

Soft Leadership is the Future Leadership

Globally the philosophy of ‘employees first, customers second, and shareholders third' is gaining momentum. Keeping this philosophy in view, global organizations need leaders who can navigate their organizations through a network of relationships. Presently the days of positional power work less and referent power works more. Above all, global organizations must be networked, flat, flexible and diverse. Hence, soft leadership can work for any company and country regardless of its size or budget.

The days of command-and-control leadership don't work anymore. What works presently is trust-and-track leadership. As the world is changing rapidly, the knowledge, skills, and abilities essential for employees are changing rapidly. The employees are reinventing themselves to keep pace with the rapid changes in technologies. Additionally, they are more focused on their careers and are ready to sacrifice their families to fast-track their careers. Their expectations and aspirations are rising. Hence, leaders at the top must reinvent with their leadership styles, tools, and techniques to lead their employees in this digital age. To summarize, exploring soft leadership helps greatly for the leaders to satisfy all stakeholders to achieve organizational excellence and effectiveness.


Soft leadership helps resolve several conflicts, issues, and miscommunication without going to war. Several thorny issues have been resolved through dialogue and discussion. Wars have been averted due to communication and compassion.

In these unprecedented times of COVID-19, it is essential to explore soft leadership to end pandemic globally.

Note: Adapted excerpt from my award-winning book, “COVID-19: Humans’ Search for Humanity” URL: https://www.amazon.in/COVID-19-Humans-Humanity-M-S-Rao/dp/9387799492

About the Author

Professor M.S. Rao, Ph.D. International Leadership Guru

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with thirty-nine years of experience and the author of forty-eight books including the award-winning See the Light in You’ URL: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132.

His vision is to build one million students as global leaders by 2030 URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html.

Rao was ranked #1 Thought Leader and Influencer on Culture Globally by Thinkers360 URL: https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-culture-february-2020/.

He invests his time in authoring books and blogging on executive education, learning, and leadership. Most of his work is available free of charge on his four blogs including http://professormsraovision2030.blogspot.com. Rao is a prolific author and a dynamic, energetic and inspirational leadership speaker. Rao can be reached at [email protected].