Joe Whitworth, President of The Freshwater Trust, joins us to discuss his new book “Quantified“. In the book, Whitworth draws lessons from the world’s most tech-savvy, high impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed “quantified conservation,” is familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment.