Why Should You Prototype Your Website?

Updated on

You are going to create a website for your client. Of course, you want it to be perfect and fully functional. For this, you need help from experts in different departments. For instance, you are going to need a UX designer so that they can make sure that the user will have the ultimate experience using the website that your company has made.

Get Our Activist Investing Case Study!

Get The Full Activist Investing Study In PDF

Q1 2020 hedge fund letters, conferences and more

Therefore, you must understand why your company needs to prototype the website you are making. Here are some important things that you need to know about website prototyping:

What is A Website Prototype?

One can define a website prototype as an interactive demo of the website in the making. Just like any other prototype, the purpose of website prototyping is to get feedback from the users and the stakeholders at an early stage of the lifecycle of the project. Experts at Adobe even mention that prototyping “allows product teams to experiment and explore various approaches to an idea before selecting the one that is most valuable both from a business and user standpoint. “ It may not have all the bells and whistles of the final form of the project, but it’ll still give you a fair idea of functionality, user journey, and seamless flow through a website.

Why Do You Need A Prototype of Your Website?

If you want that the user of your website gets the ultimate experience and the final product is as seamless as it gets, then prototyping your website is your solution. You don’t necessarily have to add animations and transition styles to get the basic level user feedback that is critical to creating a successful project.

At What Stage You Should Go for Prototyping?

You can prototype your website at different levels of project development. However, it highly depends on the complexity of the project. If you are working on a very complex website, then it is wise to create a prototype at an early wireframe stage. A UX designer can identify the areas of improvement at early stage of project development with the help of the wireframe prototype.

What Are The Pros and Cons Of Website Prototyping?

Just like all other things in the world, prototyping has its advantages and disadvantages. Here’s a comprehensive list of pros and cons of creating a website prototype:


  • Saves money and reputation of your company
  • Makes the process of identifying and fixing problems in the project easy
  • Reduces the chances of product failure


  • It can take more time to plan the project
  • Trouble deciding which prototyping method or tool to choose

Will It Help to Make Your Business Successful?

Imagine you are investing both your time and money on a project for your client. You are all set to launch the final project. As soon as you launch the final product, you realize that it is producing the results it was supposed to. The stakeholders are annoyed, and they will probably come to you again for business, and this way, you’ll lose your worth in the market piece by piece.

However, prototyping of the website makes sure that the end product meets all the expectations of both the user and the owner. That’s good news for your business.