Sales/Marketing Reading Materials Referenced in Mohnish’s Presentation
- Marketing High Technology by William Davidow
- Power vs. Force by David Hawkins
- Strategic Selling by Miller/Heiman
- Conceptual Selling by Miller/Heiman
- Successful Large Account Management by Miller/Heiman
- The Origin and Evolution of New Businesses by Amar Bhide
- Inc. Magazine Subscription
- In Search of Excellence by Tom Peters
- Ogilvy on Advertising by David Ogilvy
Also see Tesla Is “Blowing Billions” On “Dumb” Ideas: Pabrai