When you hear the word “trademark” what probably pops into your mind is some company’s logo. Logos are an example of the “ordinary marks” kind of trademark. You can trademark words, symbols or combinations of the two that make your company’s wares and/or services distinctive.
You can also trademark a particular way of packaging or shaping your company’s wares as a “distinguishing guise.” For instance, a company that sold bath oil in a distinctive swan-shaped package might trademark the container. The last category of trademarks is “certification marks,” which identify wares or services that meet a defined standard. And we wanted to be sure about these trademarks, which is why we discussed them with the experts at iGerent to ensure that we have them all listed correctly.
Is Trademark Registration Necessary?
Trademark registration isn't strictly necessary. Using a trademark for a certain period of time establishes your ownership of the trademark through common law and gives you certain trademark rights. However, these rights are quite limited compared to the rights of a registered trademark owner. If your trademark is not registered, your trademark rights are limited to the geographic area where the trademark has been used, and you will have to prove ownership of your trademark to the court.
On the other hand, once you've registered your trademark, you will have the exclusive right to use the trademark across Canada for 15 years (renewable for 15 years at a time) and will have the right to initiate infringement proceedings in either the provincial or federal courts (which owners of unregistered trademarks can’t do).
Trademark registration is, of course, evidence of your ownership of the trademark, so if there ever is a dispute about your trademark, the burden of proof is on the challenger. And Canadian trademark registration can be used to claim priority in registering the trademark in foreign countries.
Because the essential purpose of trademarks is to establish a company’s reputation with the buying public, and that reputation may need to be defended sometimes, it seems rather pointless to have an unregistered trademark.
The Trademark Registration Procedure
The first step in trademark registration is to file an application with the Trademarks Office. You can file a Trademark Application online through the CIPO (Canadian Intellectual Property Office’s) website. There are separate trademark application forms for agents as well as printable forms if you prefer to fill out the application and send it in.
Be aware that while you may file a trademark application based on “use or making known in Canada, foreign use and application/registration, proposed use in Canada, or any combination thereof,” in most instances your trademark must be used in Canada before it can be registered.
The basic cost of trademark registration is $250 (if submitted online) or $300 if submitted in any other way for each trade-mark applied for, which is a non-refundable filing fee. If your trademark application is successful, you will also have to pay $200 for a certificate of registration. These are the basic federal government fees and do not take into account the fees of a trademark agent.
Trademark Registration Tip: Search First!
Because the trademark application fee is non-refundable, it makes sense to use CIPO's online Canadian Trademarks Database yourself first to see if there are other similar trademarks that might conflict with the one you want to register.
So, you’ve done your own trademark search (or have had a trademark agent do one for you) and have filed a trademark application.
Once the Trademarks Office receives your trademark application, your application receives a filing date and an application number from the Trademarks Office, which then proceeds with a five-step examination process. You will receive a formal filing acknowledgment at this stage.
Meanwhile, the Trademarks Office, as CIPO (the Canadian Intellectual Property Office) explains it:
- Searches the trademarks records to find any other trademark that may come into conflict with the one you've submitted. If one is found, you will be informed.
- Examines your trademark application to ensure that it complies with the requirements of the Trademarks Act and Regulations and informs you of requirements which are not met by the application.
- Publishes the application in the Trademarks Journal, which is issued every Wednesday.
- Allows time for opposition (challenges) to the application. Anyone may, upon payment of $750, file a statement of opposition with the Registrar. If there is opposition, the Registrar of the Trademarks Office will consider the evidence filed by either or both parties, and decide whether or not to refuse your trademark application. In such a case, both parties are notified of the decision and reasons why.
- Assuming there is no opposition to your trademark application, the mark is allowed. Upon payment of the $200 registration fee and the filing of a declaration of use in the case of a proposed use trademark application, your mark is registered, and you will be issued a trademark registration certificate.
Note that trademark registration through the Trademarks Office only protects your trademark rights in Canada. If you are selling wares or services in other countries, CIPO advises that you should register your trademark in each of those countries as well.
As you would guess from what you’ve read here, a trademark registration can be a long process. In most cases, at least a year may elapse from the day the application is first filed until the day the registration certificate is issued.
You don’t have to wait until your trademark is registered to use it, though, and the rights granted by trademark registration are so much more powerful than those of unregistered trademark owners that trademark registration is worth it.