How crucial is Search Engine Optimization to your business?

Hundreds of millions of people are browsing the web every single day. In fact, Google alone receives over 63,000 searches every second which means there are over 2 trillion web searches being conducted on Google every single year – and the number just keeps on growing. Despite this fact, many people, specifically business owners, are lost on the fact that Search Engine Optimization is a huge part of a business’s visibility and success. With over 4.4 billion people engaging on the internet every day (over half of the world’s population) online visibility is crucial to the success of any business, no matter the industry, or whether it is based online, or is a traditional brick and mortar storefront.

Search Engine Optimization

So what is SEO, and why is it so important in today’s digital age? SEO is an acronym for Search Engine Optimization. Essentially, SEO is the practice of optimizing your website and webpages in order to show up higher in the organic, aka not paid, search results. If your business shows up higher in search results (ideally on the first page, and within the first three listings) you have a much higher chance of people visiting your website over your competitions. While SEO practices and its benefits are not exclusive to Google search rankings, Google is the search engine king and conducts more searches per day than any other search engine, so you’ll hear them and their algorithm referenced most when it comes to SEO.

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Search engine optimization tips

Google’s algorithm determines what shows up in organic search results, and where. If you’re willing to pay for PPC ads, you can sit at the top of Google’s rankings for as long as you want. One crucial tip is to use best practices on PPC management to ensure high-quality results. The downside to this is 1) its expensive, and 2) your listing is tagged with a little “Ad” tag letting people know you are paying to show up there. We can’t speak for everyone, but this tag usually turns us away from these listings. While Googles algorithm is top-secret and ever-changing, years in the SEO game have led experts to believe it all comes down to two things: On-page SEO factors, and Off-page SEO factors.

On-page factors include things like loading speed, mobile compatibility, etc. Off-page factors include things like links from reputable websites and other marketing factors that take place off of your website. While the competition of your niche can play a role in the success of your SEO efforts when done properly, SEO can greatly increase not only your website visitors, but customer conversions with little to no ad spend.

If we haven’t convinced you yet, Search Engine Optimization is crucial to your business‘s success both on and offline. Before you head out to tackle SEO on your own check out our infographic below on the Top 10 SEO Trends you can expect to see in 2020.

Trends




About the Author

Jacob Wolinsky
Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Prior to ValueWalk, Jacob was VP of Business Development at SumZero. Prior to SumZero, Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver