Customer Data Protection And The Death Of Passwords

Customer Data Protection And The Death Of Passwords
geralt / Pixabay

Ridesharing, Airbnb, social media—there’s no doubt that the culture of sharing, whether that be our assets or innermost thoughts, has had a mostly positive impact on 21st century life.

But this sharing culture has also seeped into an area of our lives that it would do well to stay away from. Our passwords.


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Think about it. Doesn’t it seem strange that we protect our most personal data with a string of letters and numbers that are, at best, just our first pet and the year we were born and at worst “123456” (the most popular password in the world for pretty much every year since … well … the invention of passwords)? And with consumers becoming more aware of the rise in data breaches that expose their personally identifiable information (think passport numbers exposed by Marriott at the end of 2018),  is it now time for us to either wise up or move on from passwords?

Here’s the truth—consumers are unlikely to wise up. Happily living in the bubble of, “It won’t happen to me,” we will continue to see “qwerty” or “Monty1989” (the author will neither confirm nor deny that this is the name of their first pet and the year they were born).

So now it’s time to move on. It’s time for companies to start looking to additional methods of authentication to protect their customer data. Let’s take a look at how companies can make that happen:

  • Multi-factor authentication: sing a phone number to send a text or make a phone call to confirm their identity
  • Risk-based authentication: looking for unusual patterns in users behaviour, such as location or browser.
  • Biometric authentication: using tools such as Touch ID or Face ID to confirm identity.

It’s important that companies roll out these features to show their commitment to customer data security. With the death of passwords just around the corner, let’s keep our customer data safe any way we can in the meantime. Have a look at the Infographic shared by LoginRadius a cloud-based customer identity and access management platform.

The Death Of Passwords

Infographic Source: LoginRadius CIAM Platform

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Jacob Wolinsky is the founder of, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at) - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver

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