A renowned author of several books on marketing and branding, David Aaker says that “customer experiences are driven by dynamic adaptation to customer needs”. Here, Mr. Aaker keeps customer needs in the first place because of its unavoidable significance for a lasting customer relationship. Great customer relationships build on excellent customer service. So, all three are mutually dependent, marketing leads to customer service, and customer service leads to a lasting customer relationship. In this way, not in a direct manner but marketing and customer relationship walk together hand in hand and consolidate each other.
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Dov Gertzulin's DG Capital has had a rough start to the year. According to a copy of the firm's second-quarter investor update, which highlights the performance figures for its two main strategies, the flagship value strategy and the concentrated strategy, during the first half of 2022, both funds have underperformed their benchmarks this year. The Read More
We will try to prove this with examples how marketing is becoming a vital part of good customer service and how they are collaborating with each other to bring in more productive results. Customer service environment has seen many upgradations, and several tools and technologies have been introduced to make it more efficient and result oriented.
Customer Service and Social Media Marketing
In the recent times, the ideas of social media marketing have come to the fore and companies are trying more to leverage the social media channels. The approach towards making effective marketing strategies that could create brand awareness and sell more products or services with a higher number of customers.
Several factors work behind good customer service, and among those factors, customer service is the pro