Why Using Humor Will Increase Your AUM

Why Using Humor Will Increase Your AUM

September 9, 2014

by Dan Solin

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Einhorn’s FOF Re-positions Portfolio, Makes New Seed Investment In Year Marked By “Speculative Exuberance”

david einhorn, reading, valuewalk, internet, investment research, Greenlight Capital, hedge funds, Greenlight Masters, famous hedge fund owners, big value investors, websites, books, reading financials, investment analysis, shortselling, investment conferences, shorting, short biasIt has not just been rough year for David Einhorn's own fund. Einhorn's Greenlight Masters fund of hedge funds was down 3% net for the first half of 2020, matching the S&P 500's return for those six months. In his August letter to investors, which was reviewed by ValueWalk, the Greenlight Masters team noted that Read More


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We take ourselves too seriously.

As investment advisors, it’s appropriate that we view our responsibilities with a solemn sense of mission. After all, we are often accountable for the prudent management of our clients’ life savings. But that doesn’t mean our relationships with clients should be humorless.

Health benefits of humor

The skillful use of humor has a positive effect on your ability to persuade a prospect to become a client. An even more important benefit is that genuine humor is good for your health.

There are many studies indicating a positive relationship between humor and health. Here are some of the benefits or possible benefits identified by research:

The fact that humor can improve your well-being in these ways is more than enough reason to lighten up and see the humorous side of life.

Humor and persuasion

Humor plays an important role in making you more persuasive. Initially, the use of positive, well-deployed humor will result in your prospect having a higher opinion of you. A study of male executives found those who were ranked “outstanding” used humor more than twice as often as those ranked “average.”

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