GM Bara: We Simply Didn’t Do Our Job, We Failed Customers [VIDEO]

General Motors CEO Mary Barra says she was “deeply saddened and disturbed” over the findings of the Valukas report.

Transcript:

i can tell you this report is extremely thorough, brutally tough, and deeply troubling. for those of us who have dedicated our lives to this company, it is enormously painful to see our shortcomings laid out so vividly. as i read the report, i was deeply saddened and disturbed. but this isn’t about our feelings and it’s not about our egos. this is about our responsibility to act with integrity, honor, and be committed to excellence. with all of our colleagues around the world watching, i want it known that this recall issue isn’t merely an engineering or a manufacturing or a legal problem. it represents a fundamental failure to meet the basic needs of these customers. our job is clear. to build high-quality, safe vehicles. in this case, with these vehicles, we simply didn’t do our job. we failed these customers, and we must face up to it and we must learn from it.

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