Tesla Motors Inc (TSLA) Under Musk Running Like Apple Under Jobs

Tesla Motors Inc (TSLA) Under Musk Running Like Apple Under Jobs
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Many have compared Tesla Motors Inc (NASDAQ:TSLA) to Apple Inc. (NASDAQ:AAPL) and Tesla CEO Elon Musk to former Apple CEO Steve Jobs. Now an article from the New York Post compares the way Musk runs Tesla to how Jobs ran Apple when he was at the helm of the technology giant.

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Tesla’s Musk knows how to run a good show

Musk has called Tesla Motors Inc (NASDAQ:TSLA) a technology car company, and technology clearly remains a key part of the company’s focus. Design and style are also important, just as they were at Apple under Jobs and remain so today. Seeing as how Tesla keeps stealing Apple’s top employees, clearly the automaker sees something similar between its culture and Apple’s culture.

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In addition, Musk is great at showmanship, just like Jobs did. He put on a great show when demonstrating the battery swap for the very first time. Also Musk keeps an eye on what’s happening in the media, and he hasn’t kept quiet about any injustice he sees. He takes on the media whenever he feels necessary, in a style some have characterized as rookie-like.

Musk to show off his Tesla Model S

Musk said within the last few months that he would be taking his family on a cross-country trip in the Model S using nothing but the Supercharger stations, which are free for Model S owners to use. Now the time for that journey is nearing, as he plans to take off in his Model S next month. Tesla Motors Inc (NASDAQ:TSLA) has said those Superchargers would be free forever.

Musk’s strategy does indeed seem to be similar to Jobs’ strategy back in the days of the iPod and iPhone. He’s establishing a luxury brand and creating a buzz around the brand. Now Tesla Motors Inc (NASDAQ:TSLA) is working on boosting production. Next the automaker will release the Model X, a crossover vehicle. Then it will push into the more affordable market with its Generation III vehicle.

Shares of Tesla Motors Inc (NASDAQ:TSLA) rose less than 1% in premarket trading this morning.

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Michelle Jones is editor-in-chief for ValueWalk.com and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at Mjones@valuewalk.com.
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  1. The biggest similarity that I don’t see a lot is the ecosystem Jobs and Musk built to support their products. Jobs was such a visionary in building on iTunes and the App store to enhance user experience and add value to their products. Tesla’s super charger network is exactly the same concept, it enhances user experience and adds value to existing and future products.

  2. BMW might be ok if it came to that. IMO they would do justice to the Tesla offerings as they appear desperate to copy them now. I agree all the others would be a poor match and may have ulterior motives.

  3. Well at least I hope if we ever need to see an acquisition of Tesla – which I would be very sad – at least we have a technology companying running it. As long as it does not fall in the dark hands of the old school (GM, Ford, Audi, BMW and everybody else) I think it will be fine. I doubt Apple would wanted though.

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