Microsoft Corporation (NASDAQ:MSFT) wants to replace Apple’s iPads with its Surface tablets, and now it’s going at the problem more directly than by simply bashing the company in commercials. It’s offering at least $200 in Microsoft credit to those who are willing to sell their old iPads.
Microsoft tries to push Apple out
The company posted an ad on its website about the trade-in promotion. Current owners of Apple Inc. (NASDAQ:AAPL)’s “gently used” iPad 2, 3, or 4 will get a minimum of $200 in store credit at the Microsoft store. Of course the company is hoping that since consumers are selling their iPad, they’re be ready to buy a new tablet—namely the Surface RT or Surface Pro tablet.
The offer goes through October 27 and is available in certain Microsoft retail store in the U.S., including Puerto Rico, and Canada. The offer is not good online, which means those who want to take advantage of it must visit a physical Microsoft store which is actually participating in the promotion.
Microsoft to unveil new Surface tablets
Before dropping your $200 or more gift card on one of the current Surface tablets, it’s worth mentioning that Microsoft Corporation (NASDAQ:MSFT) is preparing to unveil its new tablets. The company is set to show off its new Surface tablets on Sept. 23 in New York City.
The new Surface flagship tablet, which runs the full Windows 8 version, will have Intel Corporation (NASDAQ:INTC)’s newest Haswell process, which means it should have much better battery life than the current Surface model. It will also have 8 GB of RAM. The Surface 2 RT tablet will have Nvidia’s Tegra 4 system on chip and run on Windows RT 8.1.
Microsoft took a charge for Surface tablets
Microsoft Corporation (NASDAQ:MSFT) has been struggling to move the first-generation Surface tablets. The company discounted its tablets and took a $900 million write-down for inventory during the second quarter.