Peter Lynch, 25 Years Later: It’s Not Just ‘Invest In What You Know’ via Chana R. Schoenberger, The Wall Street Journal

The onetime mutual-fund rock star says the famous advice isn’t quite so simple

Peter Lynch wants you to know that his ideas are being misquoted widely.

“I’ve never said, ‘If you go to a mall, see a Starbucks and say it’s good coffee, you should call Fidelity brokerage and buy the stock,’ ” Mr. Lynch says, some 25 years after his retirement from running Magellan Fund was front-page news.

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The best way to invest is to look at companies competing in the field where you work. Someone with deep restaurant-industry experience would have predicted the success of Panera Bread Co. and Chipotle Mexican Grill Inc., he says: “If you’re in the steel industry and it ever turns around, you’ll see it before I do.”

What’s wrong with the popular-wisdom version of his ideology, which is usually cited as “invest in what you know”? It leaves out the role of serious fundamental stock research. “People buy a stock and they know nothing about it,” he says. “That’s gambling and it’s not good.”

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The market is different than in 1990. One of the biggest changes: exchange-traded funds. Mr. Lynch credits their rise with a distrust of mutual-fund managers, which he says is unwarranted. “People accept that active managers can’t beat the market and it’s just not true,” he says. (A Fidelity spokesman says about three-quarters of its 49 equity funds managed by the same portfolio manager for at least five years were beating their benchmark over the manager’s tenure as of Sept. 30.) Mr. Lynch’s advice for small investors: Picking individual stocks is hard even for the professionals. So “if you can’t understand the balance sheet, you probably shouldn’t own it.”

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Peter Lynch: It’s Not Just 'Invest In What You Know'
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