The man who brought us Apple’s1984 and Think Different campaigns, as well as the Energizer Bunny, sounds off on how to create a message that sparks conversation.

Panelists:
Lee Clow, Chairman, TBWAMedia Arts Lab; Director of Media Arts, TBWAWorldwide, Inc.
Peter Seligmann, Chairman and CEO, Conservation International

Moderator:
Andy Serwer, Fortune