Zynga Inc (ZNGA) Officially Launches ‘Draw Something 2’

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Game maker Zynga Inc (NASDAQ:ZNGA) has officially launched the second version of its popular game ‘Draw Something’ named ‘Draw Something2’. Draw Something was a very popular Pictionary game available as the mobile app and was released last year.

Zynga Inc (ZNGA) Officially Launches 'Draw Something 2'

Zynga’s senior vice-president of mobile Travis Boatman, said that Draw Something 2 will be all together a new experience for the users, which will even narrow the difference between a game and a social app. The second version, however, according to Boatman has that zing, which made the Draw Something first version so popular all around the world.

He further said that users will get a new platform through Draw Something 2 and will be able to connect with friends by drawing, sharing and checking out the feed, which could be the most creative thing anyone can think of. He said that Zynga Inc (NASDAQ:ZNGA) is extremely happy and proud of the game designing team New York mobile.

Zynga came up with the new feature of adding a live social feed in the game in which the players can follow their friends, celebrity or any artist. Similarly, the players can like and comment on the pictures that are not even part of the game, which users are playing.

The company announced the new version of the game during the earning release of the company on Wednesday. Zynga Inc (NASDAQ:ZNGA) has added many features to Draw Something 2 like new ways of playing, various newly added drawing tools along with the patterns and textures, which can be added in the drawings.

In March this year, there was a hint given by Ryan Seacrest on Twitter about the developments taking place regarding Draw Something 2.

The game Draw Something was for the first time designed for the mobile startup OMGPOP. The game became so popular that it caught 50 million eyeballs in the first seven weeks, in Apple Inc. (NASDAQ:AAPL)’s App store. After this success, it was acquired by Zynga for $180 million.

The founder of OMGPOP Dan Porter was appointed as the vice president and general manager of New York Operations of Zynga Inc (NASDAQ:ZNGA) after the acquisition. He parted with the company in the beginning of this month.

The company has also arrived at the decision of shutting down four games, which were not profitable for it, and will only continue the games that are contributing to the revenues. The games which will be closed are The Ville, Empires and Allies, Dream Zoo, and Zynga City on Tencent.

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