Most Do Not Use Facebook Inc Live Video Feature [SURVEY]

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Facebook is not being used by many American adults for sharing, and they are also not very fond of its new Live video features. This conclusion is based on a new poll from The Huffington Post and YouGov that measured the attitudes of American adults towards the social networking giant.

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Most Do Not Use Facebook Inc Live Video Feature [SURVEY]

Many not aware of Facebook’s Live

According to the poll, around 77% of the people surveyed (who use the social media platform) said they would never broadcast a live video on Facebook, whereas 59% said they had “heard nothing at all” about it. Also 20% said they never post personal pictures or videos on the social networking site, while 37% said they “hardly ever” post pictures. Only around 3% of the total people surveyed said they post pictures regularly. As for how much they actually use the platform, 45% said they use Facebook the same amount of time as they used it a year ago, while around 28% said they use the social networking site less now than they used it compared to a year ago.

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The poll consisted of 1,000 interviews of U.S. adults conducted between April 22-25, including 788 Facebook users. The poll also used a sample selected from YouGov’s opt-in online panel to match the demographics and other characteristics of the adult U.S. population.

Facebook still the biggest

These results follow a recent report suggesting a decline in “personal sharing” on the platform. Despite these numbers, Facebook still is far better and has a larger user base than any other social media platform. Though the poll suggests that people won’t post personal content on the platform, this does not mean that Facebook can’t convince them to do so.

Over the years, the social networking giant has released a wide array of new products geared towards overpowering smartphones. It is no more just a hub for baby pictures, drunken status updates or messages from mom now. A user can now experience new updates through Notify and read a variety of posts from different publishers through Instant Articles on the platform. Users can also talk to businesses like 1-800 Fruits via “bots” instead of customer service lines.

One of Facebook’s best features is the new video broadcasting service dubbed Live. The social media giant hopes that the Live video feature encourages people to share personal content on the site once again.

On Tuesday, Facebook shares closed down 1.22% at $108.76. Year to date, the stock is up by over 2%, while in the last year, it is up by over 33%.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@valuewalk.com
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