These Are 2022’s Most Popular Cryptofluencers, Study Reveals All

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As we see the crypto community getting bigger by the day, the demand for accurate information and advice has increased. So, with the start of the new year, who is everyone going to turn to for sage advice about where to invest?

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New research from Crypto Head analysed over 200 'cryptofluencers' and their social media followers, to reveal who is the most popular person in crypto and has the most power over our investment decisions!

Please note: Elon Musk was omitted as he is primarily the CEO of Tesla whereas this research explores people exclusively in the crypto space.  

Top 10 Most Popular 'Cryptofluencers'

Rank  Name Twitter Followers Instagram Followers YouTube Subscribers  TikTok Followers Total Followers
1 BitBoy Crypto/Ben Armstrong 292,000 149,000 877,000 2,600,000 3,918,000
2 Justin Sun 2,500,000 163,000 19,200 2,368 2,684,568
3 Vitalik Buterin 1,300,000 0 0 0 1,300,000
4 John McAfee 1,000,000 54,200 100,000 0 1,154,200
5 Anthony Pompliano 759,900 55,600 175,000 0 990,500
6 Charlie Lee 935,300 0 0 0 935,300
7 Chris Dixon 582,500 0 344,000 0 926,500
8 Roger Ver 675,800 21,100 17,900 0 714,800
9 Joel Comm 680,400 15,300 10,900 582 707,182
10 Fred Wilson 680,900 6,685 0 0 687,585


  1. Ben Armstrong (BitBoy Crypto), 3,918,000 Followers

  • BitBoy Crypto was only set up three years ago as an informative YouTube channel teaching people about all things Bitcoin and cryptocurrency.
  • He achieved the number one spot in the rankings thanks to a presence across all social media platforms, particularly TikTok, and Youtube.
  1. Justin Sun, 2,684,568 Followers

  • While controversial for his outspoken, brash style, Justin Sun, the founder of the crypto platform TRON, has a huge 2.5 million followers on Twitter alone, placing him as the second most influential person.
  1. Vitalik Buterin, 1,313,500 Followers

  • Ethereum founder Vitalik Buterin began influencing others on the subject back in 2011 while only a teenager through his ‘Bitcoin Magazine’. He founded Ethereum in 2014 with Gavin Woods which is the second largest currency in the market.

Tiktok is the most popular platform for crypto:

Tiktok is where the most people are going for crypto advice as BitBoy Crypto/Ben Armstrong has 2.6 million followers on the app - the most of any single account. This could suggest a keen younger demographic that wants to become more informed through the convenience of bitesize videos. Yet, only three of the top 10 cryptofluencers use this platform as Twitter emerges as generally the most used platform for the subject.


To view the research in full click here.