Many decades ago, the world was much simpler for advertisers.
Buying a ½ page newspaper ad or a 30-second television spot reached thousands of people, and consumers weren’t oversaturated with ads.
Today, we are bombarded with over 5,000 brand exposures each day. Of those, 362 are advertisements with only 12 of them “making an impression” on us.
Corsair Capital was down by about 3.5% net for the third quarter, bringing its year-to-date return to 13.3% net. Corsair Select lost 9.1% net, bringing its year-to-date performance to 15.3% net. The HFRI – EHI was down 0.5% for the third quarter but is up 11.5% year to date, while the S&P 500 returned 0.6% Read More
Here’s a breakdown of average exposure per day:
- Average number of advertisement and brand exposures per day per person: 5,000+
- Average number of “ads only” exposures per day: 362
- Average number of “ads only” noted per day: 153
- Average number of “ads only” that we have some awareness of per day: 86
- Average number of “ads only” that made an impression (engagement): 12
The Advertising Revolution: How Native Ads Have Changed The Game
Infographic source: Visual Capilitalist