Microsoft Acquires Analytics Provider HockeyApp

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Microsoft Corporation (NASDAQ:MSFT) just acquired analytics provider company called HockeyApp. The latter is an analytics and distribution provider for app developers.

HockeyApp is based in Stuggart, Germany and it offers a range of mobile development services which help developers create, distribute, and test out mobile applications. The financial terms of the deal have yet to be disclosed.

The latest acquisition and what it means for Microsoft

Microsoft Developer Division’s corporate vice president S “Soma” Somasegar summed it up in a blog post, “As mobile, cloud, and DevOps continue to transform the application development landscape, we are bringing together the most complete set of tools and services for highly productive mobile-first, cloud-first development — from cross-platform mobile development tools in Visual Studio to Application Insights in Visual Studio Online.”

This could be a huge boon for Microsoft Corporation (NASDAQ:MSFT) by integrating it with Application Insights to provide a 360-degree view of analytic usage and diagostics on all mobile platforms. Somasegar added, “We will integrate HockeyApp into the Application Insights service in Visual Studio Online to expand Application Insights support for iOS and Android.”

HockeyApp integrations with Application Insights

Application Insights is a service that obtains customer usage, operational, and performance information from client/device and server applications. The 360 degree view of availabilty performance, application usage, and pinpoint the root cause performance problems. Integration of the crash reports from HockeyApp with usage analytics from Application Insights will extend the device support for all applications.

HockeyApp also provides speedy and precise crash reporting all with easy app integration, rich cash analysis, and direct connection support for workflows as well as bug tracking systems. It was added, “Microsoft has been a HockeyApp customer with many apps since the early days back in 2011, so they were already familiar with the stability and quality of our service. Creating the best developer experience is key to both Microsoft Corporation (NASDAQ:MSFT) and HockeyApp; this includes delivering industry leading tools for the major mobile platforms: iOS, Android and Windows. We saw the potential of the added abilities and resources of Microsoft to make our platform even better. It may sound cliché, but it really does feel like a match made in heaven.”

This could be a big and exciting move for Microsoft.

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