Google has a great product and they know it. Their maps application is considered one of the best mobile map programs in the world, and now they want to improve the program for iOS users.
According to Wall Street Journal, Google has been distributing their test version of the map. This test version was designed to work on the iPhone for those outside the country. They are currently finishing up the design process before they submit it to the iTunes store.
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A representative for Google said, “We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the world. Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system.”
If Google’s new map program is accepted into the iTunes store, it will become a direct competitor to Apple’s maps program, which came preinstalled with iOS 6 and the iPhone 5. Unfortunately for Apple, their program flopped so badly the company’s CEO, Tim Cook, had to release a public apology to iPhone users. Many of the maps were incorrect, lacked key points of interest, and didn’t feature transit directions for public transportation in large metro areas. Despite the huge mess, Cook did promise Apple users significant changes in the near future.
Slalom Consultant Dan Maycock said to eWeek, “This is the post-Steve Jobs era of Apple. The shiny facade has faded. Apple is now a company, like every other company. Steve Jobs would have never apologized, but this also would never have happened under his watch. They’ve released bad products before, but they had Steve Jobs’ ego to back them up and that ego really set the direction for Apple. The old belief was that Steve Jobs knew what he was talking about, and that he had a what could possibly go wrong attitude.”
It should be interesting to see whether or not iTunes adds Google’s new mapping application to the app store.