Facebook Inc (FB) Tests New Version Of Offers To Boost Conversions

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Facebook Inc (NASDAQ:FB) has revamped its Offers product, which is currently being tested with a few global retailers. The new version will give Facebook users an option to get a reminder before the promotion ends or to shop immediately.

Now users can also control if and when to share a particular offer with friends.

Facebook Inc (FB) Tests New Version Of Offers To Boost Conversions

The social networking site thinks that the latest version will be more effective in generating direct sales for retailers. It will also help users remember the offers they are interested in. Other than the global retailers whose offers are being tested, all offers will appear in their original format, at least for now.

For e-commerce promotions under test, users will see “Shop Now” and “Remind Me” buttons. Earlier, people had only one option of “Get Offer.” In the new version, if users can click “Shop Now,” they will be navigated to the retailer’s website. But if they choose the “Remind Me” option, they’ll receive an email about the promotion and Facebook will remind the user of the offer with a notification on a later date.

A Facebook Inc (NASDAQ:FB) spokesperson said it depends on the retailers when they want to remind users interested in their promotion. But the retailer is restricted to send only one notification per offer.

Additionally, Facebook Inc. (NASDAQ:FB) will create a new “Offers” bookmark in the left-hand menu of a user’s account. In the earlier version, when users claimed an offer, they’d receive an email. But there was no option to see an offer or get their coupon codes on Facebook website.

If a user choose “Remind Me” option, you will see the option to “Tell Friends.” This activity will remain private unless they click this button. Earlier, Facebook would immediately generate a story in the user’s friends’ feeds if they clicked “Get Offer.” Users can visit the activity log to adjust privacy settings on a later date if you wish.

Facebook Inc (NASDAQ:FB) said it will also make the “Offer” posts more attractive with calls to action and larger images. The changes are aimed at increasing conversions.

Facebook Inc (NASDAQ:FB) shares were up 1.69 percent to $28.80 at 12:07 PM EST today.

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