Facebook Inc (FB) Now Has 1B Users, Sponsored Instagram Offers Next?

Updated on

The world’s largest social media site now officially has 1 billion monthly active users. Yes, one billion. The company had earlier projected reaching this mark by the end of 2012. Now, one out of every seven humans has a Facebook Inc (NASDAQ:FB) account. The company’s founder, chairman, and CEO, Mark Zuckerberg said in a personal letter:

This morning, there are more than one billion people using Facebook actively each month. If you’re reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling, and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”

Facebook Inc (FB) Now Has 1B Users, Sponsored Instagram Offers Next?

Along with his statement, Facebook Inc (NASDAQ:FB) issued a fact sheet which says that the site reached the milestone on September 14 at 12:45 PM PST. Since its inception, Facebook has seen 140.3 billion friend connections, 1.13 trillion Likes, 17 billion location-tagged posts, and more than 62.6 million songs that have been played 22 billion times. That’s not all, 219 billion photos have been uploaded on the site so far.

Earlier, the company had announced plans to have 955 million active users as of June 30. Of them, 543 million logged in to the site via mobile. Of course, Facebook passed the 1 billion mark a while ago, but the latest announcement is believed to be based on the number of genuine accounts that are being actively used. Well, who is an active user anyway? The company considers any Facebook account active if the user logs in to the account though Web or mobile, or shares something with their friends via a third-party Website that has Facebook Inc (NASDAQ:FB) plug-in.

Half of Global Internet Users are on FB Monthly. At 1b users, 45% of global Internet users and 15% of the world’s population are active on FB monthly, per data from IDC.

The figure accounts for fake and bogus accounts (according to a Topeka report today), which is estimated to be 8.7 percent of the total Facebook users. That would equal approximately 87 million accounts. The 1 billion figure of “active monthly users” is a great mark, because there are millions of users who open their accounts but never come back.

Topeka also notes:

Facebook also noted that the top five countries where users connected at the time were Brazil, India, Indonesia, Mexico, and the U.S. The inclusion of the U.S. to this list was surprising to us and partially refutes a bear thesis that growth has reached a saturation point
in the mature markets. The 1b user mark is also significant in that Facebook is reporting this figure even while cleaning up the user base for fake or duplicate accounts.

According to TheNextWeb, there are 600 million active users, who access the site through a mobile device, and a large portion of them access the social network only from mobile. It poses some challenges for the company, because Facebook Inc (NASDAQ:FB) is still not able to fully monetize the mobile network.

Despite the growing user base of Mark Zuckerberg’s baby, the company’s stocks have plummeted since its IPO in May 2012.


Topeka asks in regards to the $7 Promoted Posts; Next up. Is the announcement of sponsored offers on Instagram next?

Leave a Comment