Facebook Inc (FB) Leads Mobile App Usage, Says CIRP


Mobile web users love social media and that’s why Facebook Inc (NASDAQ:FB) leads mobile apps. A new survey from Consumer Intelligence Research Partners shows the majority of mobile users use the following three applications the most: Facebook, Twitter, and Candy Crush Saga.

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Facebook Inc (FB) Leads Mobile App Usage, Says CIRP

Facebook just dominates mobile phones

Mike Levin for CIRP summed it up, “Facebook just dominates mobile phones, in terms of most frequent use, not just downloads. For most other apps, including some well-known ones like YouTube and Pandora, fewer than 10 percent of phone buyers included them among the most frequently used.”

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Not surprisingly, Facebook Inc (NASDAQ:FB) also dominates the list of app producers. The social media giant nabbed the number one spot and number four spot with Instagram. A total of 54% of phone owners have one or both applications on their devices. Google Inc (NASDAQ:GOOG) and Twitter take the second and third spots respectively albeit with much smaller numbers. Google Inc (NASDAQ:GOOG) takes 28% thanks to their most popular applications like YouTube, Chrome, Google Maps, and Gmail.

In other Facebook Inc (NASDAQ:FB)-related news, Instagram executive Emily White will soon join Snapchat as Chief Operating Officer. AllThingsD explained, “The move is a major talent grab by the ephemeral photo and video mobile service, which has recently been the subject of multi-billion-dollar acquisition and investment interest from several major Internet companies, including Facebook. While there has been a lot of hype and swirl surrounding it, the Los Angeles-area app company has also been searching for a top executive to help lead its business.”

Snapchat plans to grow as a business

Snapchat, a popular instant chat messaging service, has grown significantly in popularity. This move only proves the company’s plans to grow as a business.

White joined Instagram earlier this year as director of business operations where she worked with the company’s co-founder Kevin Systrom. Together they improved overall user operations and found new ways to make more money.

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