Facebook Inc (FB): Forget Teens, It’s Definitional Power That Matters


Sterne Agee analyst Arvind Bhatia and Brett Strauser rate Facebook Inc (NASDAQ:FB) as a Buy as they comment on teenager engagement after the release of an article from eMarketer.

Facebook Inc (FB): Forget Teens, It's Definitional Power That Matters

An article in eMarketer today titled “Are Teens Really Unfriending Facebook?” helps put the issue of teenager engagement in perspective.

There is an interesting article in eMarketer today speaking to the issue of Teenager engagement on Facebook (see here).

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The key conclusions of the article are

  • Facebook Inc (NASDAQ:FB) has more than 95% of teenagers that use social networks.
  • “It’s not so much that Facebook is losing teens as that it’s losing the exclusive power to define what social networking means for them.”
  • While Snapchat, Vine and Instagram (owned by FB) may be attracting teens, “the all-important fact is that Facebook Inc (NASDAQ:FB) is still far and away the largest social platform and mobile app used.”

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