Frost & Sullivan Mobile and Wireless Senior Analyst Vikrant Gandhi provides insight below around Facebook Inc (NASDAQ:FB)’s upcoming earnings announcement.
Insight on Facebook’s future
“Mobile is obviously an important part of Facebook Inc (NASDAQ:FB)’s growth strategy. While the company has done well in mobile in the last year, the entire financial community will be waiting to see if Facebook Inc (NASDAQ:FB) is able to sustain its growth momentum from mobile advertising going forward. Facebook Inc (NASDAQ:FB) needs to ensure it can achieve long-term growth by offering transparent, scalable and user-friendly advertising platforms to digital and mobile advertisers. With that said, mobile is the future of digital advertising, and Facebook Inc (NASDAQ:FB) is one of the few entities with the required inventory to deliver innovative and effective mobile advertising. “
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