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BlackBerry Ltd Not To Compete In Wearables, Tablets, Laptops

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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has no plans on getting into wearable technology, which is a bit surprising considering the fact that other smartphone OEMs like Samsung, LG, Motorola and even Apple have such plans, says a report from n4bb. John Chen, the CEO of BlackBerry, announced the company’s intentions at a recent event for the launch of BlackBerry Z3 in Jakarta, Indonesia.

BlackBerry focusing on strengths

According to Chen, for “wearable devices such as smartwatch or smartglasses, we do not have a plan.” He also made it clear that no plans currently exist for the manufacturing of tablets and laptops, but said tablets could be developed at a later stage.

Chen emphasized he enterprise sector and consumer devices are the focus of the company. BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is generally preferred for its enterprise solutions. He believes the company should return to doing what it does best and should avoid competing in completely saturated markets.

More devices in the pipeline

Chen also hinted a new Blackberry flagship smartphone could be possibly rolled out by the company soon, and added that the company in partnership with Foxconn has plans to introduce their own high-end handsets, with flagship status and quality. The future lineup of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) devices would come with features such as full touch and also with a physical keyboard. No further details have been released.

“After BlackBerry Jakarta, now we are again working on the latest BlackBerry with either 3 to 4 [new devices planned]. Yes, there is a keyboard, and one of them is [all-touch] not a keyboard,” Chen said.

During the event, Chen also revealed that the company will continue to come up with new products, and low-cost BlackBerry Z3 is just the start. Chen informed that BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is financially stable and has many new technologies in the pipeline.

The new BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Z3 will be available for sale as of May 15. The device includes a 5 inch display with a resolution of 540 x 940, a Snapdragon 400 dual-core processor with 1.2 GHz, 1.5 GB of RAM, 8 GB of internal storage, a 5 MP main camera and a 1.1 MP front-facing snapper. The device will run on BB 10 OS or more specifically version 10.2.2.

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