The Internet Corporation for Assigned Named and Numbers (ICANN) recently just announced that there are a few big players looking to get their hands on new top-level domains which could completely change the internet, again. Potential candidates at this time include: .music, .lol, and .wow. For awhile now, many people have worried what will happen when .com domain names fill up. Fortunately, we have come up with these new ways of expanding the domain name horizon. The old “.com” is quickly turning into history and companies are turning to other, cheaper domain names such as .biz.
However, some big tech firms are looking to once again change the landscape of the internet. As of right now companies such as Google are looking to try to place their company name as part of their own TLDs. For instance, Google’s site may no longer be .com in a few years but .google. As of right now, we know that Google Inc (NASDAQ:GOOG), Apple Inc. (NASDAQ:AAPL), Microsoft Corporation (NASDAQ:MSFT), Samsung, Dell Inc. (NASDAQ:DELL), Sony Corporation (ADR) (NYSE:SNE), Nokia Corporation (ADR) (NYSE:NOK), Netflix, Inc. (NASDAQ:NFLX), Oracle Corporation (NASDAQ:ORCL), Cisco Systems, Inc. (NASDAQ:CSCO), Yahoo! Inc. (NASDAQ:YHOO) and AOL. Inc. (NYSE:AOL) are all currently trying to add this feature to their domain names.
The new internet will feature companies that control their own TLDs which means there is essentially many different pages that a company can have for its sites. In addition, if this trend catches on, it could mean the demise of the big three: .com, .net and .org. These three have long been the standard and most desired domain names to have if you are a business. Now technology is evolving again and soon individuals may be able to own their own TLDs (.valuewalk).
Carlson Capital's Double Black Diamond Fund returned 85 basis points net in August, bringing its year-to-date net return to 4.51%. According to a copy of the fund's September update, which ValueWalk has been able to review, its equity relative value and event-driven strategies outperformed during the month, contributing 131 basis points to overall P&L. Double Read More
There has been no timeline given for these new updates so it could be a few years before these new domain names really start gathering a following. Certainly this is a definitive change that only comes around so often. However, one must ask with more TLDs that could hold millions of domain names each, won’t we need larger servers?
The bottom line here is that the internet is going through another big change that will help push it into the next generation. Unfortunately, it could take a few more years until we get there but the day will come as long as these large companies continue to show a strong interest.