Summer is the season for good action films and Apple Inc. (NASDAQ:AAPL) wants to capitalize on this opportunity. iTunes now offers heavily discounted prices on movie bundles ranging from $9.99 to $49.99. Some of these movies are in standard definition while others are in high definition.
Apple’s notable deals
Notable deals in this offer include all three of the first Spider Man (HD) movies which are just $19.99, the Lethal Weapon collection (HD) just $9.99, and the complete Harry Potter (HD) collection just $9.99. They also offer deals on non-action films including Alvin and the Chipmunks (HD) $17.99 and the Austin Powers collection (HD) just $9.99. You can check out the entire selection on iTunes.
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And that’s not the only notable Apple Inc. (NASDAQ:AAPL) discount. On eBay Inc (NASDAQ:EBAY), there’s a $60.00 iTunes gift card for just $48.00 (a 20% discount). This offer is for today only but it’s a discount that shouldn’t be missed. There is still no word on how long the movie sale at iTunes will last.
The summer season is winding down and Apple Inc. (NASDAQ:AAPL) must find a way to fill in the gaps before the holiday season begins. Right now, consumers are winding down and preparing for the upcoming fall season. Between back-to-school and last minute vacations, movie watching may be the last thing on consumers’ minds. Hopefully, this iTunes sale will entice people to stop and buy a movie bundle or two before the summer ends.
Google also offering discounts
Google Inc (NASDAQ:GOOG) is also offering a few movie discounts this summer. Instead of offering movie bundle downloads, they offer rental discounts. The entire Harry Potter movie collection is $1.99 per rental. There’s also a Summer Splash sale with movie rentals starting at $2.99 and includes the Jaws trilogy as well as Water World and Battleship. Unfortunately, this deal is rather limited.
This deal with iTunes will benefit customers who want discounts and Apple Inc. (NASDAQ:AAPL) will earn more revenues.