Apple Inc. (AAPL) SVP Bob Mansfield Removed From Exec List

Apple Inc. (AAPL) SVP Bob Mansfield Removed From Exec List

Bob Mansfield, Apple Inc. (NASDAQ:AAPL) Senior vice president, is out of the list of top management teams on Apple Inc. (NASDAQ:AAPL)’s website. Mansfield who announced his retirement in June 2012, retained his position after CEO Tim Cook asked him to.

Apple Inc. (AAPL) SVP Bob Mansfield Removed From Exec List

News confirmed by Apple

According to Mac Rumours, which was first to see the change, reported that photo and biography of Mansfield was no longer on Apple Inc. (NASDAQ:AAPL)’s website.

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Apple Inc. (NASDAQ:AAPL) spokesman Steve Dowling told AllThingsD that Bob has been dropped from Apple Inc. (NASDAQ:AAPL)’s executive team but will be working on special projects and will report to Tim Cook. Steve Dowling did not give any further information on the reason of Mansfield being ousted from the list.

“Bob is no longer going to be on Apple Inc. (NASDAQ:AAPL)’s executive team, but will remain at Apple Inc. (NASDAQ:AAPL) working on special projects reporting to Tim,” told the spokesman.

Mansfield might have left in 2012

Last year, when Mansfield announced to part from Apple Inc. (NASDAQ:AAPL), Cook thanked him for his service and said “we are very sad to have him leave.” However, the news broke after two months that Mansfield will stay with the company and resume his work on “future products” and will report to Cook.

Mansfield was given to head new group “Technologies” as a part of restructuring by Cook under which iOS Chief Scott Forstall and retail head John Browett were dropped by Apple Inc. (NASDAQ:AAPL). The group headed by Mansfield had all wireless teams across the company and also looked after semiconductor teams working on chips. It will enable the company to innovate in the area in an advanced way. Semiconductor teams will also join this group. Cook also said that Bob will be with Apple Inc. (NASDAQ:AAPL) for two more years.

Mansfield holds BSEE degree from the University of Texas at Austin. He joined Apple in 1999 when the company took over Raycer Graphics. Mansfield was Vice President of Raycer at that time. In 2005, he started looking after Mac Hardware engineering. Later, in 2010, he started looking after iPhone and iPad hardware engineering and was authorized to supervise iPad since it was initiated.

In August 2012, Dan Riccio took up as Vice President of Apple Inc. (NASDAQ:AAPL)’s hardware engineering.

Apple losing employees

Earlier in this month, it was reported that a large number of Apple Inc. (NASDAQ:AAPL) employees are searching for jobs in companies like Facebook Inc (NASDAQ:FB), Google Inc (NASDAQ:GOOG), Hewlett-Packard Company (NYSE:HPQ) and Linkedin Corp (NYSE:LNKD). The main reason behind this was lack of innovation and declining share prices. Many feel that the company is lacking innovation in its products it previously had.

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