ComScore released some information regarding the financial impact made by mobile devices, such as tablet computers and smartphones. Here are some important details, as pointed out in the report:
- e-commerce sales are growing at a faster rate of 15%, while sales from bricks-and-mortars establishments are just barely growing at 2% . The numbers were obtained from the second quarter of 2012.
- e-commerce sales from mobile devices are also growing. Second quarter results from 2012 show that nine percent of all e-commerce sales are made from a mobile device. This number has grown significantly from two years ago, when purchases made from mobile devices only accounted two percent.
- Tablet owners are much more likely to purchase items and services via their mobile device than smartphone owners. 36% of tablet owners made purchases via their tablets, whereas just 17% of smartphone owners made purchases with their phones.
- Apple Inc. (NASDAQ:AAPL) iPad owners are more likely to shop with their mobile device than Amazon.com, Inc. (NASDAQ:AMZN) Kindle Fire owners.
What do these results from the report tell us, And what do they mean for the future of e-commerce? For one thing, there will be a vital shift that puts focus on mobile versions of re-tailers. Companies are going to find ways to make it easier for people to shop on their tablets and smartphones, they’re also going to find more ways to make it easier for people to replace their bank cards with mobile devices, in hopes of offering better protection against fraud.
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Right now, Google Inc. (NASDAQ:GOOG) has their Google Inc. (NASDAQ:GOOG) Wallet technology for Android, and Apple Inc. (NASDAQ:AAPL) is gearing up for their own version of a virtual wallet called Passbook. Amazon.com, Inc. (NASDAQ:AMZN) faces further competition as Apple enters the e-commerce space with the coming iPAD Mini. However, Amazon.com, Inc. (NASDAQ:AMZN) is also preparing a new Kindle for the Holiday season.
As more people replace their laptops and desktops with more mobile alternatives, the demand of e-commerce on the go is going to increase. This exciting new change will probably bring an influx of more and better shopping applications, which will most likely mean a highly improved shopping experience.