‘AI’ Searches Rocket To The Highest Point In History

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  • Search interest in ‘AI’ has more than doubled since the beginning of 2023, jumping from 17 million searches in January to 42 million in May
  • Google Trends data reveals ‘AI’ interest is now at an all-time high, climbing fifteenfold since 2004
  • The biggest search increases correlate with the public releases of AI chatbots ChatGPT, Bing AI, and Google Bard
  • According to TikTok, interest in artificial intelligence has soared tenfold since 2020, and virtual reality has more than tripled

Analysis of Google search data reveals that online searches for ‘AI,’ or artificial intelligence, are at the highest point in history. 

A Breakout Year For AI

The findings by Digital-adoption.com reveal that 2023 has been a breakout year for AI, as search volume in the term has more than doubled from 17 million in January 2023 to 42 million in May. In comparison, there were 7.9 million searches in January 2022. There has been an 825% increase in searches for ‘AI’ in the US compared to the average over the last five years.


There is a correlation between the uptick and the public releases of accessible AI chatbots such as ChatGPT, released on November 30, 2022, and Bing AI and Google Bard, released in May 2023.

According to TikTok data, interest in artificial intelligence has soared tenfold since 2020, and virtual reality has more than tripled.

AI has been a big topic of conversation this year as accessible AI chatbots and new technologies were released and sparked rapid adoption, prompting tech leaders like Elon Musk to call for AI regulation.

Recently, Apple unveiled its new Vision Pro mixed reality headset at the Worldwide Developers Conference in California on June 5. On the same day, searches for ‘VR,’ ‘mixed reality,’ and ‘augmented reality’ rocketed 300%, 1,130%, and 545% worldwide.

CEO Tim Cook began his introduction to Vision Pro with: “This is a day that’s been years in the making,” describing the headset as a “revolutionary new product” that “augments reality by seamlessly blending the real world with the digital world.”

The new technology is described as a step in the “era of spatial computing,” where “digital content blends seamlessly with your physical space.” 

A spokesperson from Digital-adoption.com commented on the findings: “There has been a massive surge in AI interest this year. Apple’s announcement of Vision Pro has captured audiences at the right time, when new AI technologies, like ChatGPT, have become accessible to almost anyone. The latest announcement from Apple could start to tip the balance and encourage more users to adopt this kind of advanced tech into their homes and working lives”.

Virtual Reality
Mixed Reality
Augmented Reality

All data was gathered from Google Trends.