7 Steps To Ensure Long-Term Business Success

Updated on

Starting up your own business is a hard thing to do, and running it is even harder. There’s a lot you’ll have to get right in order to keep yourself going past the first twelve months.

Get The Full Ray Dalio Series in PDF

Get the entire 10-part series on Ray Dalio in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues

Q1 2021 hedge fund letters, conferences and more

Thankfully, with these top tips, you can learn more about how to ensure the smooth and successful running of your business now and into the future.

The benefits of being an entrepreneur

It’s important to ask yourself why, exactly, you want to become an entrepreneur. While a rewarding career path, it also requires a lot of hard work and dedication.

However, if you’re willing to put all that in, you’ll be rewarded with benefits that include autonomy over your working life, constant career development, and exciting opportunities at every turn.

If that sounds appealing, keep reading to find out how to make an entrepreneurial career work for you.

Work hard

Particularly in the early days, you’ll have to put in a lot of hours to make your business work. It doesn’t matter whether your business is a side hustle or your main priority. Whatever its scope, only total devotion will get it off the ground.

Keep in mind that when you run your own business, you take on responsibility for everything from customer service to distribution. You’ll need to be switched on, always, in order to get all aspects of the business up and running.

Work smart

While working hard is important, you will also need to start working smart. However, finding the right balance between these two things is not always easy.

If you find ways to incorporate smarter working habits into your day, you can get more done in less time. Put in the hours and work more efficiently, though, and you’ll give your business the best possible start.

Work with passion

55% of small business owners in the US said that wanting to be their own boss was the key reason they decided to become an entrepreneur, followed by 39% who cited following their passion as their main drive.

Clearly, then, entrepreneurs are guided by motivation. Without it, it’s all too easy to let things slide. So, when things get stressful, keep reminding yourself of all the reasons why you became an entrepreneur and, if possible, center your ethos around this driving force.

Look ahead

Being an entrepreneur isn’t just about getting something up and running. You have to be future-minded, too, if you want to ensure the longevity of your business.

Know what your long-term goals are from the outset, and consider hiring talented people who can help your business realize those goals. For example, if one of your main goals is to drive traffic and bring in customers online quickly, you can start by hiring the right PPC agency to ensure that the job is done right on the first try. So as you can already see, if you want to expand at any point, taking on employees or partners will be crucial.

Look after your finances

You probably don’t need to be told that proper management of your finances is absolutely key to the success of your business. However, it’s all too easy for even the most level-headed entrepreneurs to go overboard on their spending.

Set a budget and keep track of your outgoings if you want to avoid getting into unnecessary debt straight off the bat. If you don’t, you might find that voluntary administration becomes your only option if you want to keep your business afloat.

Know your audience

Never forget just how valuable your target clients are. They are the people who will keep your company going, so it’s important you put in the effort to understand who they are and what they need.

One way of doing this is by building ideal customer profiles. Another involves sending out customer success surveys to your target demographics. However you decide to gather information, in doing so, you’ll be far better placed to tailor your offers to exactly what your customers want.


Networking is really important for entrepreneurs. If you don’t network, it’s all too likely that you’ll struggle to find new people to work with. This will be a serious hindrance when the time comes to expand your operations.

Not only does networking give you the opportunity to find new people to work with, but it also offers you the chance to bounce ideas off of people with more experience. Generate new ideas and avoid making mistakes by getting involved with other entrepreneurs in your niche.

Summing up

Plan the tasks before hiring an employee to check whether or not you need them. Companies with better levels of employee engagement vastly outperform competitors in every area. Only employ skilled people to avoid disruptions because, as an entrepreneur, you can't lead someone for the entire working hours. Includes benefits on your job offer; as reported on Jobcase, 60% of employees in America aren't getting paid sick leaves. Highlighting such basic benefits can be a plus point in your job description and will attract more good people to apply for it.