Whether individually or collectively –– you and the other partners in your firm have earned each of your place in the legal profession. But now that you’ve established your reputation and expertise in the field of law, it’s now time to attract more clients.
For the longest time, the legal profession has relied on word of mouth and referrals to gain their clientele. However, as we take an even deeper dive into a digital landscape, it has become increasingly important to extend your marketing tactics online. Of course, this is easier said than done because the legal profession is a very focused niche–one that isn’t as easily marketed as a retail store, for example.
Law firm internet marketing then becomes an endeavor fit for anyone who is up to the challenge. So, why exactly should you enter the internet and extend your marketing campaigns beyond your usual circle of clientele? Here are some ways you can market your law firm on the internet.
- Put up your own website
It’s a well-known fact that in today’s modern age, consumers consult with Google first and foremost –– be it for a restaurant recommendation within a few blocks or the best firm in their local area. What you need to do is make sure that your website can be easily found online.
It’s not just enough for them to see you listed on the results page, too –– you need to make a good impression. After all, your website represents your firm in the digital sphere, so make sure that it represents you well and accurately.
By extension, your client’s interaction with your website should represent their future interactions with them –– so make it a good one. Make sure that your website is fast, reliable, and that the contents are thoroughly vetted.
- Make sure your content is relevant
This leads us to a connected item –– your site’s content. You need to make sure that the content on your website is accurate and professionally written. Not only will this help establish your firm as an expert in your field, but it will help clients get a feel of your branding voice.
- Familiarize yourself with SEO best practices
Of course, all this effort you’ve put in your website’s design and the content will go to waste if you don’t optimize them. Your goal is to rank well on SEO so that when your future clients search for a law firm, they will find your website on the first page of the search results. This is what search engine optimization does –– it makes you more visible to your future clients online. Here you need to make sure that you use the right CTAs, come up with unique content, put up landing pages, and so much more.
- Explore social media and email campaigns
Yes, your law firm needs to extend its reach beyond just the usual landing page campaigns. You need to engage and nurture your leads through social media and email newsletters too. In these platforms, you can easily humanize your firm and interact with your clients on a more personalized level.
How can you manage all this and still run a practice? The secret is in recruiting a law firm internet marketing agency to take care of all this for you.
You can probably tackle all of this by yourself –– it’s just that it will take too much of your time. SEO optimization, website building, and content creation are all very daunting tasks to take on. However, with the right agency to back you up, you’ll be able to call in more clients without having to do all the manual work.