Your Website Won’t Rank Higher On Google If You Have More Traffic

website traffic google

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Google uses hundreds of factors when ranking websites in search results. However, traffic isn’t one of them. In response to a question about website traffic from referrals, Google Webmasters tweeted that it isn’t a factor in determining rankings.

So if website traffic isn’t a deciding factor when it comes to search rankings, what is?

Content is still king at Google, so the number one most important factor continues to be the quality of your content. In addition to quality, the content also has to be optimized for your target keywords, of course. Content must provide information that others find value because Google will downrank sites with essentially worthless pages.

Another deciding factor in how websites rank is whether or not they are mobile-friendly. Many sites are simply building sites that follow responsive formats when it comes to mobile support. Security is also important, which is why many sites have switched to using https instead of http in their URLs.

The overall user experience is also an important factor when it comes to Google’s rankings. People spend more time on websites that look attractive and are easy to use, and Google picks up on this. Search engines look at the amount of time spent on websites to determine the quality of the user experience.

Other key factors to keep in mind when trying to rank in Google search results include page speed. While this wasn’t always included as a factor, it is one of the new things Google takes into account. Web users tend to be very impatient, so if the page doesn’t load in a decent number of seconds, you will end up with a lot of users abandoning the page before it even loads. In this case, it doesn’t matter how good the content on your website is because no one will ever see it.

About the Author

Michelle Jones
Michelle Jones was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Michelle has been with ValueWalk since 2012 and is now our editor-in-chief. Email her at