Anyone can become famous on Instagram, from makeup artists to gadget reviewers, cake makers, and people who dramatically lost weight and inspire hundreds of thousands of followers. Now Instagram is introducing new features for influencers. The new “creator accounts” will provide new analytics and messaging features like direct message filtering.
According to The Hollywood Reporter, the new account type is still being tested with select users before it’s officially rolled out to all influencers next year.
“We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands,” Instagram product manager and IGTV head Ashley Yuki told the news outlet.
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