Secrets For A More Successful Coffee Shop – A Business Guide

Secrets For A More Successful Coffee Shop – A Business Guide
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Do you own a coffee shop and you feel like the money you invest are not mirroring the profit? Then you are in the right place. There are so many coffee shops out there that it is quite difficult to make people choose yours over another one available in the area. Considering this, it might be scary and challenging to find solutions that transform your own coffee shop in a more successful one, especially when comparing it with the competition. In this article, you will find several tips on how to improve the services you offer so that clients choose your coffee shop over any other one. Here’s what you need to know:

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A factor that is often leading to success refers to the workstation at your coffee shop. In order to make sure that everything is handled the right way, in the appropriate period of time, you have to consider the ergonomics of your coffee shop. The way your workstation is built and the way you store all the items can influence the serving times and the effort your baristas put into their work. In case you think that the way you built your workstation is not appropriate, you should think about renovating the coffee shop. You’d be amazed how much of a difference it can make.

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Your employees and the way they treat the customers can also have a great influence on your coffee shop’s reputation. You have to make sure that you hire people who are competent, who have a lot of experience in the domain and who are willing to give their best to their job. Communicating with clients the right way is vital, so try to observe your employees’ behavior while they serve the tables.


Finally, one of the most important influencing factors refers to the ambiance of your coffee shop. If the decor, the furniture and the appliances you possess are not in harmony or if they are not part of the same style, if the whole project of your coffee shop doesn’t have a central idea, then you risk not having people come by. The reason behind this is that your coffee shop has no unique ambiance, which is so searched for these days. Hire an interior designer to decide what’s best for the space you own and make the necessary changes.

Extra tip: the finest coffee

Yes – it may sound like a cliché but it is not. Many coffee shops often forget what the whole business is all about, which is selling good coffee. When focusing on something else entirely, you might omit to pay attention to what really matters, which has to do with the coffee you sell. For instance, some coffee shops prefer coffee pods over roasted-bean coffee since they are easier to use and far more appreciated by customers. Invest a considerable part of your money on purchasing the best coffee on the market and customers will never cease to return to your coffee shop.

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Ankur Shah is the founder of the Value Investing India Report, a leading independent, value oriented journal of the Indian financial markets. Ankur has more than eight years of equity research experience covering emerging markets, with a focus on India and South East Asia. He has worked as both a buy-side investment analyst for a global long/short equity hedge fund and a sell-side analyst for an emerging markets investment bank. Ankur is a graduate of Harvard Business School. You can learn more about his latest views on global markets at the Value Investing India Report. -- He can be emailed at [email protected]
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