As Dow Crashes Alongside CNBC Ratings

As Dow Crashes Alongside CNBC Ratings
With permissionb

All eyes have been on the markets this month (literally every day has had a whiplash moment in the DOW, including this AM) – and those eyes have been glued to FBN, which is on track to have its highest rated month ever – and Stuart  Varney is #1 in all of market hours programming.

CNBC, on the other hand – has covered Bill Murray, Lionel Richie and even built their own curling rink (no  joke) – perhaps the reason why they are losing, yet again to FBN.

Data below

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FBN Slated to Top CNBC Across Business Day and Market Hour Viewers

Stuart Varney’s “Varney & Co” is Currently the #1 Market Hours Program on Cable

Fox Business Network (FBN) is currently delivering its highest-rated month ever in Business Day and Market Hours viewership, according to Nielsen Media Research. With the historic market swings dominating the headlines in February, including two 1,000+ point drops in the DOW, FBN is on track to notch its ninth consecutive monthly win over CNBC. Additionally, FBN currently has the top three rated news programs on business television to date.

Coming off the heels of the network’s highest rated month ever in January, FBN is averaging 264,000 Business Day Viewers, outpacing CNBC (233,000) by 13 percent for the month of February. FBN is also overtaking CNBC in the crucial market hour daypart (9:30AM-4PM), delivering 271,000 viewers compared to CNBC’s 233,000 this month.

To date, Stuart Varney’s three-hour market-open program Varney & Co (9AM-12PM/ET) is currently the highest rated business program on cable, dominating its CNBC competition with 312,000 total viewers. Additionally, Liz Claman’s Countdown to the Closing Bell (3PM/ET) is also outpacing its CNBC competition with 261,000 total viewers for the month, continuing her reign as the highest-rated female business anchor on television.

***Below are the Nielsen Media Research numbers for February 2018 to date:

Business Day:

FBN: 264,000 P2+; 33,000 A25-54

CNBC: 233,000 P2+; 42,000 A25-54

Market Hours:

FBN: 271,000 P2+; 35,000 A25-54

CNBC: 233,000 P2+; 42,000 A25-54

Ratings for the top three business programs:

Total Viewers: Lou Dobbs Tonight (413,000), Varney & Co (312,000), Countdown to the Closing Bell with Liz Claman (261,000)

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