When it comes to your online business and brand, the one thing we all want is improved conversion rates and improved results. If you are attracting a high volume of traffic that simply isn’t converting, chances are, with a few tweaks to your website, you can see a huge shift in your engagement and conversion.
According to information and ideas from Websitebuilder.org, There are many ways for improved conversion rates, and many companies have solid data to prove it. Some of the most successful companies have seen exponential boosts to their conversion rates by making small, subtle changes to their sites. Here are a few of the easiest tips to help boost your website’s conversion, regardless what call-to-action you are trying to get your audience to make.
Add Better Media
We live in an increasingly media-saturated world, and we all expect to be wowed by advertising and media. In many cases, having poor or low-quality content cannot do your product and service the justice it deserves. Adding larger, higher quality images and video can increase conversion rates immensely. Hyundai, the car manufacturer, increased requests for test drives by 62% by using larger product images on their website.
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Make Design Changes
Simple design changes can push your traffic to action. For example, changing your call-to-action button from green to red increases conversion by as much as 34%. Other options that may work is changing around the design and element layout of your website. Simple changes like moving a logo from left to right can have an impact on viewer psychology and conversion. A key is to experiment with different layouts and designs until you find the winning combination.
Optimize & Streamline
Sometimes a viewer may feel over-burdened by your website’s navigation. If you’re seeing a lot of abandoned carts, for example, it may be due to a cumbersome checkout process and streamlining it may be the quickest way to improved conversion rates. ASOS store improved conversion rates by 50%, simply by allowing checkout as a guest function on their site. Optimizing and streamlining the process for your customers is important and can make a huge impact on your conversion rates.
Add Reviews & Ratings
In the over saturated Internet metropolis, it is hard to identify the credible brands from the shady. Sometimes your product is great, but viewers need a little bit of a push to click that call-to-action button. Adding product ratings and reviews is a great way to prove, to your viewers, the benefits and credibility of your brand, product or service.
These are just a few ways to improve conversion of your valuable website traffic. There are many more ways to learn and if you are looking for some of the best, check out these 46 Conversion Rate Optimization Hacks.