With the Pixel 2 generation set to be unveiled in the next couple of weeks, what can we expect from the Pixel 2 and the Pixel 2 XL price? There have already been leaks which point to the recommended retail price of these devices in the United States, but how will the Pixel 2 and Pixel 2 XL price be set in other countries?
Firstly, let’s begin with the United States. Droid Life has already reported that the Pixel 2 XL price will start at $849 for 64GB of storage, with consumers paying $949 for the 128GB. This means that the smartphone will be similarly priced to the existing iPhone X, putting Google in a direct shootout with the awesomely powerful Apple.
This means that the Pixel 2 will be priced at $100 less than this in the US market. But there will also be a good quantity of contract deals available as well. With this in mind, it is suspected that the 64GB Pixel 2 XL will cost $35.38 each month, with the 128GB model being offered at $39.54 per month. These figures are based on the latest leaks.
There is some bad news for British consumers, as consumer electronics prices in the European nation are notoriously considered to be some of the most expensive in the world. And at a time of political and economic uncertainty, one thing is certain…British consumers will pay a significant premium in order to pick up a Google Pixel 2 device.
Thus, we can expect the Google Pixel 2 and Pixel 2 XL price to convert directly from dollars to sterling, despite the exchange rate discrepancy. This means that the most expensive version of the Pixel 2 XL will retail at £949 in the United Kingdom.
While the retail prices for other nations have yet to be revealed, we can look at the existing Google Pixel series as being an intriguing indicator of the future direction of Google Pixel 2 and Pixel 2 XL pricing. And let’s begin with the North American nation of Canada.
In Canada, the existing 5-inch Google Pixel has been reduced in price to $774 CAD for the 32GB version, or $904 for the 128GB model. This is a slightly larger price cut than the US version, but still presents Canadian consumers with a pretty decent discount. The 5.5-inch 32GB Pixel XL has also been slashed to $849, which is a saving of $200.
This $774 CAD figure equates to US$627, meaning that Canadian consumers pay around 10 percent more than their neighbours (the Pixel has been price slashed to $569 in the US). Considering that Canadian consumers pay an approximate 10 percent markup in the existing Pixel generation, we can expect the Google Pixel 2 price to be around $1,025 CAD when the device is released.
Meanwhile, the most expensive Pixel 2 XL price should be about $1,300 CAD when the smartphone hits the stores.
Consumers in the developing world are often forced to pay significant markups for consumer electronics devices. This is justified by the major corporations in a wide variety of different ways, with both economic and trading reasons particularly put forward. Unfortunately, this will be very much the case with the Google Pixel 2 and a Pixel 2 XL price as well.
The anticipated price tag for the Google Pixel 2 base unit in India is Rs. 59,990 ($925). This would obviously be massively more expensive than the price of the device in the United States. It is notable that the original Pixel had an RRP of Rs 56,000 in India, while the Pixel XL debuted at a price of Rs 65,000. This means that once again Indian consumers can expect the figure linked with the Pixel and Pixel XL to be in this ballpark.
China is a critical market for all consumer products owing to the fact that it is the world’s most populated nation. But the fact that Apple has achieved such huge market penetration in China means that Google has its work cut out to shift significant numbers of Pixel devices in this locality.
This is perhaps reflected in the price tag in China of the original Google Pixel 128 GB version, which retailed at CNY-5,175 ($790). Considering that the next generation Pixel 2 and Pixel 2 XL will be priced at a higher RRP than this in the United States, we can expect the price of the Pixel 2 in China to be higher than this CNY-5,175 price tag.
Expect the base Pixel 2 to retail at around CNY-5,800 ($880) in China when the device is released. Google could also face the usual challenges that manufacturers encounter in China related to the stringent government regulations.
The original Pixel retailed for 73,999 PKR ($705) in Pakistan, which can be considered fairly reasonable compared to some of the other price tags associated with this mobile. But it is believed that Google will not allow its next generation device to retail at this lower price point this time round, so Pakistani consumers may be rather disappointed by the recommended retail price of both the Pixel 2 and Pixel 2 XL.
Early estimates on the Google Pixel 2 indicate that the device may retail at 89,999 PKR ($855) in Pakistan. This would mean that the Pixel 2 XL price could be as high as 109,999 PKR ($1,045).
Research conducted by the AirFrog blog indicated that the original Google Pixel retailed at a lower price point in the United States than any other country. Even developed nation such as Australia and Germany atypically pay 20 percent more than American consumers. So we can expect this pattern to be repeated once more when the Google Pixel 2 and Pixel 2 XL prices are confirmed officially.