3 Questions To Gauge Ford’s Viability As Automakers Morph Into Tech Companies

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3 Questions To Gauge Ford’s Viability As Automakers Morph Into Tech Companies
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The future arrived early for Ford’s new CEO, Jim Hackett, who replaced Mark Fields on Monday after the automobile giant lost patience with its former leader just three years into his tenure. David Kirsch, a management and entrepreneurship professor at the University of Maryland’s Robert H. Smith School of Business, says Ford will need its new chief executive to stay in the future as car manufacturers morph into technology companies during the next 10 to 20 years.

That might mean spending more time in Silicon Valley than the Motor City. Hackett gained the right experience at Ford Smart Mobility, where he explored the future of self-driving cars. Now all he has to do, Kirsch says, is answer three basic questions.

  1. What will be salient to consumers?

Everyone knows that change is coming to the transportation sector, and major players are placing their bets on what will matter most to consumers in the new environment.

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