I know this book is off topic, but I thought it worth bringing to your attention anyway.

If you know as much about intellectual property as I did before I read Chris Weiss’s Key to IP: Identifying Your Patents, Trademarks, Copyrights, and Trade Secrets, you’ll come away enlightened.

Weiss is a patent attorney who, in about 70 pages, explains the basics in a non-lawyerly way. That is, his prose is clear, occasionally even amusing. And always informative. I now understand why so many products have “patent pending” printed on their labels. Spoiler: getting a patent can be a very long process.

Chris Weiss Esq., Key To IP

Key to IP: Identifying Your Patents, Trademarks, Copyrights, and Trade Secrets by Chris Weiss Esq.

Chris Weiss Esq. – Key to IP: Description

In about an hour, you’ll learn the language of intellectual property and come out knowing more than 90% of the general public.

Just a little longer than The Art of War, but significantly shorter than War and Peace, this book will get you headed in the right direction to protect your great ideas. Through clear visuals and easy to follow examples, you’ll quickly understand the most important elements of intellectual property. The lessons you learn in these pages will empower you to recognize new possibilities and turn your ideas into value.

This is not a step-by-step guide to filing applications. This is a place to start when you’re looking for a primer on identifying intellectual property. And whether you’re a CEO or a secretary, work at a Fortune 500 company or work at a start-up, reading this book will prepare you to make meaningful contributions to your business.

About the Author

Chris Weiss is an intellectual property attorney admitted to practice before the United States Patent and Trademark Office and all courts of the State of California. His background allows him to create the strongest possible patent by approaching details beyond a traditional engineering lens. Chris has degrees in business, psychology, and law, which offers him a comprehensive approach to understanding the mindset of an inventor and the goals of their business. When he’s not protecting great ideas, Chris enjoys hiking the many mountains of Southern California.

Article by Brenda Jubin, Reading the Markets