OnePlus has seen its revenues grown to nearly $500 million in recent years and while that is likely to be dwarfed by Apple with just its revenue share on in-app purchases made by Pokemon Go players, the company continues to grow with low-priced, high-quality smartphones available in well over 40 countries. The company tweeted today that its newest device will be unveiled on November 15 and will boast a Snapdragon 821 processor when released.
OnePlus’ storied history is almost comical at times
OnePlus was founded by former Oppo vice president Pete Lau and co-founder Carl Pei in late 2013 in the Chinese city of Shenzhen. The company’s plan was to provide higher quality smartphones than the price pointed suggested asking early customers to join them with the motto “Never Settle. Lau explained his company’s mission by saying “we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use.”
OnePlus released its first offering, the OnePlus One, in India in April of 2014 before looking to Southeast Asia in early 2015.
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The company has had no small share of controversy, and the OnePlus One couldn’t be sold in India for a spell owing to a legal injunction. Once that was resolved the company got embroiled in a bit more controversy with its “Smash the Past” campaign where the company asked invitees to film, themselves smashing their existing phone with the p