Predictive Analytic: The Power to Predict Who Will Click, Buy, Lie, or Die

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Predictive Analytic: The Power to Predict Who Will Click, Buy, Lie, or Die

When I wrote about the first edition of Eric Siegel’s Predictive Analytic: The Power to Predict Who Will Click, Buy, Lie, or Die, I highlighted the work of John Elder, founder and CEO of Elder Research. He ran a small hedge fund for nearly a decade, but eventually found that “the key measure of system integrity began to decline.” At that time I asked readers to offer ideas on measuring system integrity but was met with deafening silence.

Predictive Analytic: The Power to Predict Who Will Click, Buy, Lie, or Die