Robert Cialdini Discusses His Book Pre-suasion
Dr. Robert Cialdini (@RobertCialdini) is a speaker, consultant, and author of Influence: The Psychology of Persuasion and, most recently, Pre-suasion: A Revolutionary Way to Influence and Persuade.
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The Cheat Sheet:
- What is “pre-suasion,” and how does it relate to the concepts inside influence?
- How persuasive people shape others’ behavior and how we can use these techniques on others — as well as ourselves.
- How to gain and retain someone’s attention.
- How language, geography, and imaging alter our perceptions of what causes events — and how the media uses these principles to influence us and set its agenda.
- How to increase our appeal by causing others to focus on us (and why this phenomenon often lands innocent people in jail).
- And so much more…
Whether you’re a regular listener to The Art of Charm podcast or this is your first time here, chances are pretty good you’re curious about influence, persuasion, applied psychology, confidence, nonverbal communication, charisma, and magnetism. In fact, Jordan’s interest in the development of these as learnable skills was initially sparked years ago by picking up Influence: The Psychology of Persuasion, a book written by Dr. Robert Cialdini — our guest for today’s episode. It’s safe to say The Art of Charm might not exist as we know it today had it not been for this fortuitous early exposure to the core concepts found within.
Dr. Cialdini joins us today to discuss his new book Pre-suasion: A Revolutionary Way to Influence and Persuade. Will it inspire the next generation to approach social dynamics in a new light? Listen, learn, and enjoy this episode of The Art of Charm to find out!
Read the full article here.
Pre-Suasion – Description
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
Pre-Suasion – Review
“The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I’ll be recommending it for years and years.”—Amy Cuddy, author of Presence
“An utterly fascinating read on how the most important drivers of persuasion aren’t the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world’s foremost expert on influence, and you will never look at it the same way again.”—Adam Grant, author of Originals and Give and Take
“No psychologist’s research has been used more often or successfully than that of Robert Cialdini, who literally “wrote the book” on influence. Now, he’s done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini—authoritative, original, and immediately practical.”—Richard H. Thaler, co-author of Nudge and author of Misbehaving
“[Pre-Suasion] is sure to be an important contribution to the fields of social psychology and behavioral economics…detailed, readable, and fascinating, this book may cause the reader to wonder whether unbiased decisions are possible.”—Publishers Weekly