Retailers: Nintendo NX Price Should Be $260 Or Less

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E3 2016 has long since come and gone, and as expected, there was no news regarding the Nintendo NX – the company’s upcoming console, set to launch sometime next year. However, as Sony confirmed the existence of it PlayStation Nee just before E3, and Microsoft revealed Project Scorpio, the company’s next big console, the Nintendo NX is certainly in store for some major competition from its rivals.

Yesterday, a rumor surfaced that new Pokémon, Mario, and Zelda titles could potentially be released for the Nintendo NX within its first six months on the market. Despite this potentially game-changing initial line-up from first-party developers, Nintendo is also working with third parties to aid in rounding out the lineup. Additionally, the report stated that the supposedly “mobile-home hybrid console” would have graphical horsepower that fell somewhere between the PlayStation 3 and PlayStation 4. All of these rumors beg the question as to just how much gamers should be expecting to pay for a console that’s not quite up to current-gen standards.

Nintendo NX To Be Cheaper Than Rivals?

According to a group of UK videogame retailers, the Nintendo NX should sell for a sub £200 (about $260) price point. As stated in a report by MCV, the website surveyed a number of UK retailers (the exact number isn’t noted) believe that this price range is “essential” for Nintendo to find success again after the disastrous retail performance of the Wii U.

Nintendo has traditionally offered its consoles at lower prices than the competition. At the time of its release, in the United States, the Nintendo DS retailed for $149, while the Wii launched at a $250 price point, despite the breakthrough technology it offered.

Initial reports suggested that the NX was going to retail at a similar price point to those of the PlayStation 4 and Xbox One, since the console was originally rumored to be as powerful as a PS4. “When the Wii U was launched, the yen was very strong,” said Nintendo CEO Tatsumi Kimishima. “I am assuming that situation will not repeat itself. Selling at a loss at launch would not support the business, so we are keeping that mind in developing NX.”

Success To Come By A Cheap Price Point

However, a recent report disputes this and suggests that upcoming console may actually be a lot cheaper than expected. “This is a machine that is targeting the mass market price,” Ben Parfitt of MCV writes. “Price is one Wii U mistake Nintendo is determined not to repeat. This could NX’s single biggest win.”

“The games industry sorely misses a strong Nintendo,” said one major UK buyer. “If the NX reports are true, I’m optimistic. But only if the machine is significantly cheaper than PS4 and Xbox.”

Another retailed executive said that he believes that the “NX could be exactly what the market needs. A £150 to £200 price point would guarantee a far stronger start that either the Wii U or 3DS.”

Nintendo has not yet confirmed or denied the widespread rumors that the NX will be playable both at home on television sets as well on the go, let alone comment on what they plan to sell the console for. The company has reportedly planned a release date for some time during March of next year. Some recent reports have linked the console to a full, official unveiling sometime next month, potentially at the upcoming Tokyo Game Show.

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About the Author

Brendan Byrne
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. To contact Brendan or give him an exclusive, please contact him at theflask@gmail.com

6 Comments on "Retailers: Nintendo NX Price Should Be $260 Or Less"

  1. yea they should go with the pascal one, if they want to be up there with ps4 or a bit over it.

  2. The 1 year old shield TV (that has nx equivalent specs) costs $200 and is made on 2 year old 20nm process
    The latest 16nm process is very new & hence the stocks are low & prices are high for the Pascal gpus based on this process

    Would be extremely surprised if Nintendo made the NX using bleeding edge processes / components

  3. Hope they use the new ones.

  4. Because of the Tegra, its more compatible to PS3.5…in other words with the mobile chipset Nintendo us using it is more comparable to WII U.5 or in other words the Shield Tablet seen here: https://shield.nvidia.com/store/tablet/k1

    Because of these old chips Nintendo NX will come in at a price tag of $199. They probably made a deal with Shield to acquire their old hardware sitting on the shelves collecting dust. Bottom line why would anyone want to buy an NX when all it is graphically is WII.5……which is closer to 360.5 and PS3.5 ???? Here is Proof…..NX WILL BE WII U.5 …or in closer terms…. Ps3.5 It appears to be using a Tegra K! graphics chip, which is found in Nvidias Shield home console. So It may be on par with Wii U…or a slight upgrade…The Nvidia Tegra K1 was suppose to offer PS3/360 graphics on par…but that was in 2015. So the NX may be running a lil faster than PS3…..think PS 3.5 http://www.eurogamer.net/artic… It will not be PS4/xbox one level or better. Nintendo it seems is not interested in making games to their full potential….before you Nintendo fanboys attack me, Ill say this…imagine the new Zelda and its potential if it was running on a powerful system with specs like PS4.5 Scorpio?? It appears the NX wil be on par with WII U.5 so once again Reggie Fils Aime is correct…they arent interested in teralfops or graphics.Why would anyone want to buy an NX that bought a WII U when the WII U has no games Seen here: http://kotaku.com/the-wii-u-ha… Furthermore Ill pass on the NX….which is just a WII U.5…compared to a PS3.5 Looks like Nintendo screwed up…Again.
    BTW The WII U HAD NO GAMES…….”The Wii U Has No Games”, PROOF…….. http://kotaku.com/the-wii-u-has-no-games-a-study-1784419013

  5. nope……the specs are more like WII U.5………Think PS3.5 Read this post I posted elsewehere on the chip Nintendo is Using…the NX will be using an OLD mobile chip, so the price will be in my opinion $199

  6. if the specs. are close to xbox one and ps4, then yes.

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