All FBN’s Core Business Day Programs See Triple Digit Gains in Total Viewers
- FOX Business Network’s Lou Dobbs Tonight was the highest rated business program in all of business television this month, according to Nielsen Media Research. Earning 224,000 total viewers in May, Dobbs beat out all of CNBC’s news programming, and scored his fifth consecutive monthly win over CNBC’s various 7pm offerings, including, Undercover Boss, Shark Tank and American Greed.
- CNBC’s second biggest threat behind Dobbs is FBN’s Varney & Co. Helmed by Stuart Varney, the show was the fourth most watched news program on business television this month with 187,000 total viewers. In addition, since the lineup change last June, Varney has been consistently cutting into CNBC’s lead every month, pulling within just 6 percent of their total viewers for the month of May.
- All FBN’s core Business Day programs are up for May ’16 vs. May ‘15 in both total viewers and the key A25-54 demo, including:
- Varney & Co. is up 110% in A25-54 and 169% in P2+
- Cavuto: Coast-to-Coast is up 78% in A25-54 and 111% in P2+.
- Trish Regan’s Intelligence Report is up 78% in A25-54 and 185% in P2+.
- Countdown to the Closing Bell with Liz Claman is up 67% in A25-54 and 194% in P2+
- After the Bell is up 150% in A25-54 and 200% in P2+
- Averaging 133,000 total viewers in Business Day (9:30a-5p/ET), FBN saw an 151% increase in total viewers and an 89% gain in the A25-54 this May, while CNBC saw ratings decline of 36% in the A25-54 demo in Business Day.
- Additionally, CNBC is having its lowest rated month of the year in all day parts; Total Day, Business Day, Prime. Conversely, FBN is up double-digits in both total viewers and the key advertisers demo A25-54 in Total Day and Business Day and up triple digits in Prime from May 2015.
- In addition, Stuart Varney’s Varney & Co was the 4th highest rated business program across the biz nets. Aside from those highs – FBN is up well over 100% compared to last year when the lineup change replaced Imus with Maria Bartiromo and moved Cavuto to daytime
Data via Nielsen Media Research
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