When asked the question how they think of robots western people are rather reluctant, even a little scared. In Japan it’s completely the opposite, the Japanese love robots. In Japan, all objects – robots as well – have a ‘soul’. This means that in Japan intelligent robots will be accepted much easier than in the West. In this VPRO Backlight story director Rob van Hattum investigates the frameworks that determine the boundaries of how we see smart and social robots.